UX/UI

FriendZone

FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.

Why FriendZone?

As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.

FriendZone easily nurtures friendships through:

Scheduled reminders

Personalized notifications

Tips and Best Practices

Research & Key Findings

Research participants: 44 people

34 women, 8 men, 2 non-binary

Age distribution: 25–35 (39%), 36–45 (39%)

Persona: Adi Vitenshtein, 29

Adi is educated, tech-savvy, and in a relationship.
She struggles to maintain friendships outside of work.
She often forgets to share the “small moments,” and
finds coordinating schedules overwhelming.

Key Challenges:

Scheduling conflicts

Mental fatigue & Forgetfulness

Feeling socially awkward

I could benefit from a personal

reminder to reconnect (30%)

Easily locates

common interests

I wish to maintain friendships more consistently (93%)

Tips for better communication

Reaching out tends to

feel like a chore (63%)

Reduces Mental fatigue by

scheduling check ins

Flow chart & Wireframes

Design Core Concept

The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.

Shapes

The visual language features ovals and soft, orbit-like shapes

Colors

A soothing color palette of turquoise, soft greens, cream, and gray

Alerts

Scheduled Reminders

Set personalized check-ins for each friend - FriendZone
will remind you when it’s time to reach out.

Tailored alerts

Share updates or ask for support from your orbits, rate your connections to get insights and tips. FriendZone collects information from you and your social media to enhance your friendships.

Integrations

Calendar sync

FriendZone finds overlapping free time in your and your friend’s calendars, making meetups effortless.

App sync

FriendZone Pulls shared interests from other apps to suggest talking points and activities.

Fostering connections

Connection tips

Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.

This project was created during my studies at 6B School of Design.

May Ender

The only friend zone
you actualy want to be in

UX/UI

FriendZone

FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.

FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.

Why FriendZone?

Why FriendZone?

As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.

Easily nurtures friendships through:

As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.

Easily nurtures friendships through:

Tips and Best Practices

Personalized notifications

Scheduled reminders

Research & Key Findings

Research participants: 44 people

34 women, 8 men, 2 non-binary

Age distribution: 25–35 (39%), 36–45 (39%)

Research participants: 44 people

34 women, 8 men, 2 non-binary

Age distribution: 25–35 (39%),
36–45 (39%)

Key Challenges:

Key Challenges:

Scheduling conflicts

Mental fatigue & Forgetfulness

Feeling socially awkward

Scheduling conflicts

Mental fatigue & Forgetfulness

Feeling socially awkward

Persona: Adi Vitenshtein, 29

Persona: Adi Vitenshtein, 29

Adi is educated, tech-savvy, and in a relationship. She struggles to maintain friendships outside of work. She often forgets to share the “small moments,” and finds coordinating schedules overwhelming.

Adi is educated, tech-savvy, and in a relationship. She struggles to maintain friendships outside of work. She often forgets to share the “small moments,” and finds coordinating schedules overwhelming.

Reaching out tends to

feel like a chore (63%)

Reaching out tends to feel like
a chore (63%)

Reduces Mental fatigue by

scheduling check ins

Reduces Mental fatigue by

scheduling check ins

I wish to maintain friendships
more consistently (93%)

I wish to maintain friendships
more consistently (93%)

Tips for better communication

Tips for better communication

I could benefit from a personal

reminder to reconnect (30%)

I could benefit from a personal

reminder to reconnect (30%)

Easily locates

common interests

Easily locates

common interests

Design Core Concept

The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.

The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.

Shapes

The visual language features ovals and soft, orbit-like shapes

The visual language features ovals and soft, orbit-like shapes

Colors

A soothing color palette of turquoise, soft greens, cream, and gray

A soothing color palette of turquoise, soft greens, cream, and gray

Alerts

Scheduled Reminders

Scheduled Reminders

Set personalized check-ins for each friend. FriendZone will remind you when it’s time to reach out.

Set personalized check-ins for each friend. FriendZone will remind you when it’s time to reach out.

Neli Robinson

Orbit #1

2 days late

Ravid Almog

Orbit #1

Time to reach out

Tailored alerts

Tailored alerts

Share updates or ask for support from your orbits, rate your connections to get insights and tips. FriendZone collects information
from you and your social media to enhance your friendships.

Share updates or ask for support from your orbits, rate your connections to get insights and tips. FriendZone collects information
from you and your social media to enhance your friendships.

Integrations

App sync

App sync

Pulls shared interests from other apps to suggest talking points and activities.

Pulls shared interests from other apps to suggest talking points and activities.

Calendar sync

Calendar sync

Finds overlapping free time in your and your
friend’s calendars, making meetups effortless.

Finds overlapping free time in your and your
friend’s calendars, making meetups effortless.

Fostering connections

Connection tips

Connection tips

Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.

Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.

This project was created during my studies at 6B School of Design.