
UX/UI
FriendZone
FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.
Why FriendZone?
As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.
FriendZone easily nurtures friendships through:

Scheduled reminders
Personalized notifications
Tips and Best Practices
Research & Key Findings
Research participants: 44 people
34 women, 8 men, 2 non-binary
Age distribution: 25–35 (39%), 36–45 (39%)
Persona: Adi Vitenshtein, 29
Adi is educated, tech-savvy, and in a relationship.
She struggles to maintain friendships outside of work.
She often forgets to share the “small moments,” and
finds coordinating schedules overwhelming.
Key Challenges:
Scheduling conflicts
Mental fatigue & Forgetfulness
Feeling socially awkward
I could benefit from a personal
reminder to reconnect (30%)

Easily locates
common interests
I wish to maintain friendships more consistently (93%)

Tips for better communication
Reaching out tends to
feel like a chore (63%)

Reduces Mental fatigue by
scheduling check ins
Flow chart & Wireframes



Design Core Concept
The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.
Shapes
The visual language features ovals and soft, orbit-like shapes
Colors
A soothing color palette of turquoise, soft greens, cream, and gray
Alerts
Scheduled Reminders
Set personalized check-ins for each friend - FriendZone
will remind you when it’s time to reach out.

Tailored alerts
Share updates or ask for support from your orbits, rate your connections to get insights and tips. FriendZone collects information from you and your social media to enhance your friendships.


Integrations
Calendar sync
FriendZone finds overlapping free time in your and your friend’s calendars, making meetups effortless.
App sync
FriendZone Pulls shared interests from other apps to suggest talking points and activities.

Fostering connections
Connection tips
Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.



The only friend zone
you actualy want to be in
UX/UI
FriendZone
FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.
FriendZone helps maintain meaningful friendships in the midst of busy adult life by offering scheduled reminders and personal insights that support effortless reconnection.
Why FriendZone?
Why FriendZone?
As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.
Easily nurtures friendships through:
As adults, our responsibilities grow and free time shrinks. Friends who are not part of our daily routine easily slip out of mind, and what used to be effortless now feels like a task.
Easily nurtures friendships through:
Tips and Best Practices
Personalized notifications
Scheduled reminders


Research & Key Findings
Research participants: 44 people
34 women, 8 men, 2 non-binary
Age distribution: 25–35 (39%), 36–45 (39%)
Research participants: 44 people
34 women, 8 men, 2 non-binary
Age distribution: 25–35 (39%),
36–45 (39%)
Key Challenges:
Key Challenges:
Scheduling conflicts
Mental fatigue & Forgetfulness
Feeling socially awkward
Scheduling conflicts
Mental fatigue & Forgetfulness
Feeling socially awkward
Persona: Adi Vitenshtein, 29
Persona: Adi Vitenshtein, 29
Adi is educated, tech-savvy, and in a relationship. She struggles to maintain friendships outside of work. She often forgets to share the “small moments,” and finds coordinating schedules overwhelming.
Adi is educated, tech-savvy, and in a relationship. She struggles to maintain friendships outside of work. She often forgets to share the “small moments,” and finds coordinating schedules overwhelming.
Reaching out tends to
feel like a chore (63%)
Reaching out tends to feel like
a chore (63%)

Reduces Mental fatigue by
scheduling check ins

Reduces Mental fatigue by
scheduling check ins
I wish to maintain friendships
more consistently (93%)
I wish to maintain friendships
more consistently (93%)

Tips for better communication

Tips for better communication
I could benefit from a personal
reminder to reconnect (30%)
I could benefit from a personal
reminder to reconnect (30%)

Easily locates
common interests

Easily locates
common interests
Design Core Concept
The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.
The friendships we foster throughout life form a kind of solar system.
Friends orbit around us - some closer, some farther - and these distances shift with time and circumstances.
Shapes
The visual language features ovals and soft, orbit-like shapes
The visual language features ovals and soft, orbit-like shapes
Colors
A soothing color palette of turquoise, soft greens, cream, and gray
A soothing color palette of turquoise, soft greens, cream, and gray
Alerts
Scheduled Reminders
Scheduled Reminders
Set personalized check-ins for each friend. FriendZone will remind you when it’s time to reach out.
Set personalized check-ins for each friend. FriendZone will remind you when it’s time to reach out.


Neli Robinson
Orbit #1
2 days late


Ravid Almog
Orbit #1
Time to reach out
Tailored alerts
Tailored alerts
Share updates or ask for support from your orbits, rate your connections to get insights and tips. FriendZone collects information
from you and your social media to enhance your friendships.
Share updates or ask for support from your orbits, rate your connections to get insights and tips. FriendZone collects information
from you and your social media to enhance your friendships.




Integrations
App sync
App sync
Pulls shared interests from other apps to suggest talking points and activities.
Pulls shared interests from other apps to suggest talking points and activities.


Calendar sync
Calendar sync
Finds overlapping free time in your and your
friend’s calendars, making meetups effortless.
Finds overlapping free time in your and your
friend’s calendars, making meetups effortless.


Fostering connections
Connection tips
Connection tips
Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.
Bite-sized, friendly advice for navigating social anxiety, reaching out after long gaps, or resolving misunderstandings.


This project was created during my studies at 6B School of Design.